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Archived from the original on January 18, 2026

Both used their knowledge of creating addictive products to develop brands such as Hawaiian Punch, Kool-Aid, Capri Sun and Tang, the papers reveal.1 As an R J Reynolds executive explained in a memo to the companys research team, many flavorants for tobacco would be useful in food, beverages and other products that could produce large financial returns. Thus motivated, in 1962, a vice president at R J Reynolds sanctioned the companys laboratories to develop powdered and fizz tablet forms of sugary drinks and test them specifically on children

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